A few months ago, we made a quiet decision at Cognito: spend less time announcing things, and more time building the version of Martha that businesses can actually run their operations on.
That work isn’t always visible. It rarely makes for exciting updates. But it’s the work that decides whether an AI tool is a demo you try once or a system you trust every day. Here’s where that’s taken us.
Martha understands your business better now.
The biggest shift is in how Martha thinks. We’ve rebuilt how she understands a business, processes information, and responds so she does more than answer questions. She holds context, learns from your business’s own information, and supports your team the way a capable operator would. Onboarding a new business is faster too: Martha now helps configure herself, so you spend less time setting up and more time getting value.
She meets your customers where they already are.
Your customers don’t want to learn a new channel they want to reach you where they already talk. Martha now works across email, Telegram, and WhatsApp, managed from a single hub so your team handles every conversation in one place, no matter where it started.
And she’s built to be depended on.
Intelligence means nothing if the system isn’t reliable. We’ve modernized the infrastructure underneath Martha, hardened how she handles your business’s knowledge and documents, and treated security as seriously as capability — because as AI moves deeper into how businesses operate, resilient and secure matters as much as smart. We’ve also expanded analytics, so you can see how Martha is actually being used, where she’s helping, and where there’s room to do more.
Where this is going.
We’ve always believed the same thing: AI should be a practical operational partner, not another piece of software you have to manage. Everything above is in service of that — Martha working inside the real workflows businesses already run, solving operational problems that actually matter, and delivering outcomes teams can feel.
